THE ARRIVAL OF CASTEL IN 1994: A HUMAN ADVENTURE
The development of Castel in Morocco reached a crucial stage in 1994, when the group obtained land use contracts in vineyards. Human resources are then implemented with the experts of Castel, immediately sent on site to work in collaboration with already experienced Moroccan teams.
Result: nearly 1000 hectares are replanted in record time, 90% of the vineyard recovered.
The experience of SBM combined with the know-how and expertise of Castel Group have resulted in the fact that the “Cépages Marocains Réunis” have now 1500 ha of vines, grown in two historic regions (Boulaouane & Meknes), with four different appellations. (Zerhoun, Doukkala, Beni M’tir and Guerrouane) and 13 domains.
By combining the latest technical means (irrigation) with ancestral methods (manual planting), it has now been possible to develop a qualitative vineyard composed of noble grape varieties.
Beyond the relocation of vineyards, Castel has brought all its know-how and expertise to these areas. Today, the Group has managed to elevate them to the rank of exception thanks to a subtle marriage that juggles tradition and modernity. In 2000, three years ahead of the contract date, the entire vineyard is in full operation and Castel is already thinking of extending it. At the same time, to create new brands and ranges that appeal to consumers around the world, Castel is building two wine cellars in Boulaouane and Meknes. Thus the noble grape varieties (Syrah, Cabernet Sauvignon, Merlot, Cinsault …) are fully vinified on the spot. Oenologists and winemakers work permanently on all sites. Finally, by integrating the domain of Sahari – from Maison Malesan acquired by Bernard Magrez in 2004 – located in the region of Guerrouane appellation in the commune of Aït Yazem near Meknes, Castel is heading a vineyard of about 1500 hectares.