At the age of 22, in 1864, Gerard Adriaan Heineken, founder of the group, launched his first brewery. His visionary approach and a new technique, the low fermentation, make his success. Ten years later he gave his name to his famous beer, ``Heineken``, and opens a new brewery.
Always at the forefront of boldness and innovation, Gerard Adriaan Heineken commissioned Dr. H. Elion, a student of Louis Pasteur to develop a pure yeast strain called ``Yeast A``. Exclusive ingredient, it gives Heineken this particular flavor which is the same everywhere in the world.
Today, 99% of consumers know the brand that is present in 179 countries. 13,000 bottles are sold every second in the world.
Its advantages? Its golden blond, its great transparency and its creamy and fine mousse for a beautiful bitterness, balanced and light. In addition to that, an offbeat innovative and creative spirit that makes the brand's personality.