Groupe des Boissons Du Maroc

Founded in 1919, Groupe des Boissons Du Maroc is a Moroccan company of manufacture and marketing. The company was a subsidiary of the SNI group until 2003 when it was acquired by Castel Group.

This French industrial group, present in the beverage sector, was founded in 1949 under the name of Castel Frères. It has become in half a century a worldwide reference in the trades of wine, beer and soft drinks.

Castel has consolidated its assets and multiplied its investments in each of its businesses, thus ensuring an intercontinental presence. It owns in particular the wine brands Malesan, Roche Mazet, Baron de Lestac, Vieux Papes and La Villageoise, as well as the cellar master and wine merchant Nicolas. Also present in Africa, the group is one of the leaders in the manufacture and marketing of beer and soft drinks in French-speaking Africa, in partnership with SABMiller and Heineken. After this takeover, Groupe des Boissons Du Maroc has continued to diversify its activities and invest in new development niches such as olive oil.

Today, Groupe des Boissons Du Maroc celebrates its 100th anniversary. One hundred years of solidarity between generations and continuous renewal.

For the 1,500 women and men who make up Groupe des Boissons Du Maroc every day, it is also a story of family and corporate culture passed on from generation to generation in a spirit of responsibility and initiative.

Our values

Tomorrow as yesterday, our group is built on our core values:


At GBM, we operate within the framework of a ``clean business`` that respects the environment, the shareholders, the collaborators, the institution and its processes in compliance with our relational and professional code of ethics.


At GBM, we develop open relationships that promote performance by bringing together and involving the different stakeholders, teams and facilities of the group.

Business Agility

At GBM, we manage and act in complexity, we adapt intelligently to any unstable environment by reviewing the way we think and do to meet new challenges.


At GBM, Performance is a collective value chain in which the contribution of each stakeholder depends on each other.


  • 1.500 employees
  • 4 beer bottling units
  • 2 breweries
  • 1.500 hectares of vineyards
  • 1 wine conditioning unit
  • 600 hectares of olive groves
  • 1 unit of crushing and storage of olive oil
  • 2 585 000 KMAD of turnover in 2018